Stinky Booty was born from one unforgettable family chant: “Who dat got dat stinky booty?” What started as a silly way to laugh through diaper changes and stinky surprises—even echoing through the stands at a Texans game in London—turned into a family-run brand built to make parenting a little less messy and a lot more fun.

Our family took that inside joke and turned it into something useful: diapers, wipes, and apparel designed to handle whatever your little one throws (or, well… releases) at you. From a cocktail-napkin business plan in Taos, NM, to countless late-night calls and “Did that just happen?” diaper moments, Stinky Booty has always been about embracing the chaos and laughing through the mess.

At the end of the day, parenting is a team effort—and so is Stinky Booty. Our mission is simple: help families tackle the stink, turn messes into memories, and keep parenthood full of laughter.